WHO WE ARE
Foreword
In our discussion with friends and relatives about our business intentions, some bluntly suggested we abandon the idea of getting into natural personal care products. To them, there’re so many natural deodorants already on the market and they simply don’t work. With very little effort, you can locate many such negative remarks on the internet as well. I’ve lost count of the number of online reviews I’ve read about natural deodorants that consumers say smell fantastic yet contrary to the longer-lasting protection they claim to offer users, are only as good as not wearing any deodorant at all.
This is an unfortunate embarrassment to our growing industry, to say the least. And it’s mainly because some of us know that with a little bit more effort and circumspection - including not rushing to get our products on the market - natural personal care products can be made as effective as, and even more effective than, the mainstream ones. It’s also unfortunate that some businesses routinely exploit legal loopholes and manufacture natural products which, like the mainstream ones, are heavily loaded with not just one or two but several hazardous chemicals. Yet they’re given benign names like eco, herbal, botanical, organic, etc., creating a phony impression that they are safe.
We at Dr. Kwasi’ O. don’t espouse such behavior. We genuinely cherish our patrons and consider them an indispensable part of the business. You’re a companion and, in many respects, more important than the business itself.
Business details
Dr. Kwasi’ O. is a Fremantle, small-family business managed by Kwasi, with expert advice from the ever-versatile, Sonje. Our two little ones prefer to ‘help’ by putting on entertainment shows for us whilst we’re working - usually by playing their Ghanaian drums, or singing and dancing around to their favorite reggae tunes.
The business seeks to address the genuine concerns that many people and their families have about using harmful synthetic deodorants, antiperspirants, and other personal care products.
It’s specifically set up to:
- Assist people who want to avoid such synthetic products gain access to highly effective and yet affordable natural versions that are devoid of aluminum, synthetic preservatives, EDTA, MIT, parabens, and other dangerous chemicals.
- Provide people with valuable information on the consequences of exposure to these hazardous chemicals which, incidentally, are also included in many deodorants that we’re made to believe are natural, herbal, organic, etc.
- Fund feeding projects in Ghana as a way of assisting with improving the health conditions of the many children living in deprived communities who’re struggling to focus on school work because they arrive at school hungry every morning.
It’s a widely held view that natural personal care products are generally ineffective but can be very expensive. Your Dr. Kwasi’ O. products are here to challenge that perception, i.e. they’re here to demonstrate that deodorants, for example, can be natural yet highly effective and affordable.
The business operates under the Review of Trade Practices (Consumer Product Information Standards) (Cosmetics) Regulations 1991.
Mission
statement
Following the rising cases of skin-related diseases and the increasing awareness of the destructive effects of synthetic ingredients, over 90% of Australians have indicated they’d like to use natural products but choose not to due to concerns about their effectiveness, prohibitive cost, and, in many cases, their hazardous chemical content.
It is the mission of Dr. Kwasi’ O. to never put money as our only goal; you and your safety are our priority.
We abide by this mission by ensuring that highly effective, handcrafted deodorants and personal care products formulated using natural and organic materials are brought to you at reasonable prices without compromising your safety, the safety of your family, and the safety of our environment.
Vision
statement
We pride ourselves highly in guaranteeing the outstanding effectiveness of our natural deodorants and personal care products. Although we remain a very small business, we intend to lead the way as well as give our competitors a good run for their money in the effectiveness, pricing, safety, and eco-friendliness of natural personal care products.
Achieving this would mean:
- Continuously improving our product quality through the invaluable feedback we’ll receive from you and other cherished clients as well as from those interested in promoting the business’s ideals.
- Taking practical measures to ensure our team stays motivated and satisfied.
OUR Commitment TO you
We sincerely adore and cherish our clients and stakeholders. To us, you’re an indispensable part of the business. In fact, we consider you more important than the business entity itself.
It’s our commitment to interact with you in a manner that’ll make you realize you’re a special and the most valued part of the business.
We’re going to achieve this by:
- Keeping our commitments as well as being honest and transparent with you no matter the consequences to the business.
- Developing a real, personal relationship with you – your personal experience with us and your ability to communicate with us in a way convenient to you is very important to us in building a long-term relationship.
- Seeking your invaluable input and feedback – inquiring regularly about your needs, preferences, and satisfaction with your Dr. Kwasi’ O. products and with the business in general.
We’re privileged to have you as a SANKOFA FAMILY member (SFM)
Let’s all hold hands & seek SAFETY IN NATURE
