Let's Hold Hands & Seek Safety In Nature

I changed from boodobaa to antiperspirants when I went to college. At one point, I was using a different antiperspirant each week day. Given the rate at which I was using antiperspirants, I wasn’t surprised that, later on, I developed strong sensitivity to them, including contact dermatitis.

Wifey and I quit using antiperspirants and began searching for a safer alternative which felt like revisiting the boodobaa days. Given that we weren’t in Ghana and couldn’t get boodobaa, we decided we’d make the most of the natural things in Australia. This notion of revisiting the past – which is symbolized traditionally by Sankofa, a mythical bird reaching backward to pick up an egg from its back – is very vital to the story. For this reason, we not only incorporated Sankofa into the business logo but we adopted it as the brand name. We also incorporated boodobaa raw materials into the logo.

Our quest for natural deodorants didn’t go well. First, they were generally ineffective, or needed reapplication several times a day. Second, those which were slightly effective were over-priced. Third, they mainly came as a paste, which we found not just unhygienic and a hassle to apply with our fingers and into hairy underarms, but embarrassing to apply in public. Finally, and more importantly, many contained the same dangerous chemicals we were avoiding.

We began researching and ultimately came up with a natural spray after nearly two years of trying, which the family, including our son and daughter, could safely use. To share the joy of our discovery, we produced a few and handed them out. We were encouraged by the suggestions to produce them for sale because of its supreme effectiveness. And here we are: We listened! With your involvement, we can sustain this venture into the future for your benefit and for the benefit of others.